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All Journal Eco-Entrepreneur Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Daengku: Journal of Humanities and Social Sciences Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Keris: Journal of Community Engagement J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Deykha Aguilika
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Iklan, Brand Image dan Brand Ambassador terhadap Minat Beli Konsumen Shopee Deykha Aguilika
Eco-Entrepreneur Vol 8, No 2 (2022): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v8i2.17695

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh Iklan, Brand Image, dan Brand Ambassador terhadap Minat Beli Konsumen Shopee. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial diketahui bahwa variabel Iklan, Brand Image, dan Brand Ambasador menunjukkan adanya pengaruh terhadap minat beli konsumen Shopee. Hal ini menunjukkan bahwa sistem iklan yang dilakukan dengan baik oleh pembuat iklan dapat meningkatkan presentase minat beli produk Shopee oleh konsumennya, selain itu juga jika perusahaan semakin membesarkan citra merek maka hal tersebut sangat berpengaruh terhadap minat beli konsumen, sehingga jika dilakukan dengan baik maka presentase minat beli produk Shopee oleh konsumennya akan semakin meningkat. Sistem Brand Ambassador yang diaplikasikan dengan baik dan menarik oleh Brand Ambassador dapat meningkatkan presentase minat beli konsumen Shopee.
Purchase Decision: As A Mediation Variable of Digital Marketing Relations, Product Design, Product Quality on Consumer Satisfaction Nadya Nur Arifa; Deykha Aguilika
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2171

Abstract

This study aims to determine purchase decision as a mediation variable of digital marketing relations, product design, product quality on consumer satisfaction with Mete Sultan products. The sample used was Mete Sultan consumers with certain criteria. This research is quantitative in nature, the sample was taken using non probability sampling technique using purposive sampling. This study uses instrument development consisting of a validation test and also a reliability test which is applied to test each statement number in the questionnaire. In this study, the data analysis techniques chosen were regression analysis and mediation test. The results of this study indicate a positive and significant effect of digital marketing and product quality on purchasing decisions. However, product design has no positive and significant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on customer satisfaction. Purchasing decisions are able to mediate digital marketing and product design on customer satisfaction. However, purchasing decisions do not successfully mediate product quality on customer satisfaction.
Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

Abstract

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.
Pengaruh Social Media Marketing Activities dan Perceived value Terhadap Revisit Intention Selvi Rohania Sari; Deykha Aguilika
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.7248

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Social Madia Marketing Activities dan Perceived Value Terhadap Revisit Intention Pada Pantai Lon Malang. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini adalah seluruh wisatawan Pantai Lon Malang. Sampel penelitian ini berjumlah 100 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner dan data yang diperoleh diolah dengan menggunakan aplikasi SPSS. Hasil penelitian ini menunjukkan social media marketing activities dan perceived value memiliki pengaruh, baik secara parsial maupun simultan terhadap revisit intention.
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pengunjung di Kebun Raya Calina Bato Kabupaten Sumenep Reza Maulana; Deykha Aguilika
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7472

Abstract

This study aims to examine the impact of service quality and facilities on the level of visitor satisfaction at Calina Bato Botanical Garden, Sumenep Regency. The approach method is quantitative with data collected through a Likert scale-based closed questionnaire. The purposive sampling technique was used to determine the sample, resulting in 100 respondents who met certain criteria. The data were analyzed using multiple linear regression methods and t tests with the help of SPSS. Service quality and facilities stated a positive and significant impact on visitor satisfaction. These findings provide important insights for Calina Bato Botanical Garden managers to improve services and facilities, which in turn can support the development of the tourism sector in the region.
Strategi Digital Marketing dan Pendampingan Sertifikasi Produk Halal Pelaku Usaha Desa Poreh Kecamatan Lenteng Kabupaten Sampang Aguilika, Deykha; Faraby, Muhammad Ersya; Makhtum, Ahmad
Keris: Journal of Community Engagement Vol. 5 No. 1 (2025): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v5i1.1717

Abstract

MSMEs in Poreh Village, Lenteng District, Sumenep Regency face challenges in fulfilling business legality and market access, especially related to the lack of understanding of halal certification procedures and low digital literacy in marketing. This community service activity aims to increase the capacity of MSME actors through assistance in the halal certification process and digital marketing strategy training. The methods used include socialization of halal regulations, technical training in managing Business Identification Numbers (NIB) and the SiHalal application, and introducing digital platforms for product promotion. The participatory approach involved MBKM students and the Halal Center of Trunojoyo University, Madura. The activity significantly increases business actors’ understanding of halal certification procedures. Two MSME actors succeeded in obtaining halal certificates through the self-declare scheme after following all stages. In addition, business actors began implementing digital marketing strategies by creating business social media accounts, uploading product content, and reaching consumers outside the village area. Reflections from the activity showed that the combination of practical training and intensive mentoring effectively increased the awareness, skills, and motivation of MSME actors in increasing product competitiveness. Major obstacles, such as low digital literacy and the absence of business legality, were successfully overcome through direct assistance and technical simulations. This activity proves that integrating halal certification and digital marketing is a relevant, applicable, and sustainable empowerment strategy in developing village MSMEs
Financial Management Behavior of The Millennial Generation in Tourism Industry at Lon Malang Beach in Sampang Evaliati Amaniyah; Deykha Aguilika; Yustina Chrismardani
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4232

Abstract

The objective of this current research is to analyze personal financial behavior in the context of tourism in Lon Malang Beach. The current research attempts to assess to what extent personal financial behavior, financial self-efficacy, and locus of control, and the moderating influence of financial knowledge, affect individual financial behavior. The current research utilizes quantitative methodology; data is collected through field surveys and through purposive sampling on millennials who visit Lon Malang Beach. The analytical procedure is in several steps, including testing for validity, testing for reliability, and Moderate Regression Analysis (MRA). The findings of the study demonstrate that a person's financial management is positively impacted by their financial attitudes.. In addition, financial knowladge enhances financial attitudes and positively influences behavior. Furthermore, these results show that financial self-efficacy and locus of control affect how people handle their financial behavior. Building behavioral theories for individual financial management in the travel and tourist sector, particularly in Sampang, may benefit from this study.
Analisis Pengaruh Kualitas Konten Promosi Digital, Harga dan Customer Experience Terhadap Purchase Intention Produk Preloved Aguilika, Deykha; Ibrahim, Mozart Malik; Kholil, Muhammad; Violin, Vivid; Ulimaz, Almira
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4117

Abstract

This study aims to analyze the effect of digital promotional content quality, price, and customer experience on purchase intention of preloved products. There is a growing market for pre-owned goods due to the fact that they are both economically beneficial and environmentally friendly. To increase the likelihood that a consumer will make a purchase, digital marketers rely on two factors: the attractiveness of promotional content and the availability of competitive prices and excellent customer service. An online poll was used to collect quantitative data from one hundred people who have shopped for used goods through various marketplaces and social media. Linear regression analyses were performed on the data. The study found that factors such as pricing, customer service, and the quality of digital promotional content significantly impact the inclination to buy used products. In order to enhance their digital marketing tactics, preloved company actors can put these results into practice. By optimizing the visual quality and information of promotional content, setting appropriate prices, and creating a pleasant customer experience, business actors can increase consumer appeal and loyalty to preloved products. This study also opens up opportunities for further research on other factors that can influence purchase intention in the preloved industry.
Co-Authors Ahmad Makhtum Almira Ulimaz Evaliati Amaniyah Ibrahim, Mozart Malik Muh. Syarif Muhammad Ersya Faraby Muhammad Kholil Nadya Nur Arifa Reza Maulana Reza Maulana Sari, Selvi Rohania Selvi Rohania Sari Violin, Vivid Yudha Dwi Putra Negara, Yudha Yustina Chrismardani