Jurnal Ilmiah Edunomika (JIE)
Vol. 8 No. 1 (2024): EDUNOMIKA

PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN

Yani, Ahmad (Unknown)
Khotimah, Khusnul (Unknown)
Fitria, Lailani (Unknown)
Syafwandi, Syafwandi (Unknown)

Article Info

Publish Date
05 Nov 2023

Abstract

Abstract The influence of price perceptions, service quality and trust on customer loyalty is a scientific article on literature studies within the scope of the field of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method using the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Price perception influences customer loyalty; 2) Service quality influences customer loyalty; and 3) Trust influences customer loyalty. Keyword: Price Perception, Service Quality, Trust, Customer Loyalty

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...