Jurnal Ilmiah Edunomika (JIE)
Vol. 8 No. 1 (2024): EDUNOMIKA

THE EFFECT OF GREEN BRAND IMAGE, GREEN BRAND ATTITUDE, AND GREEN BRAND TRUST ON GREEN REPURCHASE INTENTION (CASE STUDY: THE BODY SHOP, INDONESIA)

Pramesthi, Adventa Intan (Unknown)
Bernarto, Innocentius (Unknown)

Article Info

Publish Date
09 Dec 2023

Abstract

The purpose of this study is to analyse the positive influence of green brand image, green brand attitude, and green brand trust on green repurchase intention. The survey method was implemented in this study. Questionnaires were used to collect data. The sampling technique in this study was purposive sampling. The sample size was 214 samples. Partial Least Square-Structural Equation Modeling (PLS-SEM) statistical tool was applied for data analysis. The results showed that green brand image has a positive effect on green repurchase intention. Then, green brand attitude has a positive effect on green repurchase intention. Finally green brand trust has a positive effect on green repurchase intention.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...