Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing

Muhammad Husen (Ekonomi Syari’ah, STAIS Miftahul Ulum Lumajang)
Imam Bayhaki (Hukum Keluarga Islam, STAIS Miftahul Ulum Lumajang)
Septian Ragil Anandita (Universitas KH. A. Wahab Hasbullah)
Wisnu Mahendri (Manajemen, Universitas KH. A. Wahab Hasbullah)
Akhmad Taqiyuddin (Manajemen, Universitas KH. A. Wahab Hasbullah)
M. Nur Zhaki (Ekonomi Syariah, Universitas KH. A. Wahab Hasbullah)
Muhammad Ibrahim (Manajemen, Universitas KH. A. Wahab Hasbullah)
Muhammad Andi (Manajemen, Universitas KH. A. Wahab Hasbullah)
Ayu Musthofiyah (Manajemen, Universitas KH. A. Wahab Hasbullah)
Nila Dianingsih (Manajemen, Universitas KH. A. Wahab Hasbullah)

Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Vol. 5 No. 3 (2024): Desember

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.