Jurnal Pengembangan Wiraswasta
Vol 25, No 3 (2023): JPW Edisi Desember 2023

Faktor pendorong niat penggunaan e-payment berkelanjutan pada generasi Z dan milenial

Tan, Emmelia (Unknown)
Munandar, Amung (Unknown)
Parulian, Parulian (Unknown)



Article Info

Publish Date
31 Dec 2023

Abstract

Apa saja faktor pendorong dalam mempengaruhi niat menggunakan e-payment. Penelitian ini bertujuan menginvestigasi persepsi kemudahan dan kegunaan, kepercayaan, persepsi risiko dan pengaruh sosial mendorong penggunaan e-payment berkelanjutan. Survei kuesioner online dilakukan terhadap 121 responden generasi milenial dan Z di Kabupaten Bekasi dengan teknik purpusive sampling. Hasil analisis PLS-SEM dengan software SmartPLS, mendukung faktor persepsi kemudahan penggunaan dan persepsi kepercayaan berkontribusi positif signifikan dalam niat penggunaan e-payment berkelanjutan. Lebih lanjut, persepsi kegunaan, risiko dan pengaruh sosial tidak mempengaruhi niat menggunakan e-payment berkelanjutan. Generasi Z dan milenial memperhatikan fitur kenyamanan penggunaan e-payment untuk tetap menggunakan aplikasi. Perhatian penting lainnya, persepsi kepercayaan pada aplikasi e-payment yang perlu dikelola oleh penyedia jasa. What factors drive continuance intention to use e-payment? This study investigates perceived ease of use, perceived usefulness, trust, perceived risk, and social influence that can drive continuance intention to use e-payment. Questionnaires online-based survey was conducted on 121 respondents of generation Z and millennials in Bekasi districts using a purposive sampling technique. The result analysis of PLS-SEM with SmartPLS’s software supported perceived ease of use and perceived trust have a positive significant influence on continuance intention to use e-payment. Furthermore, perceived usefulness, perceived risk, and social influence donot have a significant effect on continuance intention to use. Generation Z and millennials are concerned convenience features of e-payment as ease of use to continue using e-payment. Another main issue is the perceived of trust need to be managed by service provider.

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Journal Info

Abbrev

jpw

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pengembangan Wiraswasta is a national journal intended to develop entrepreneurship. This journal contains articles on various issues in the field of social sciences and humanities in the economic field. In particular, this journal raises various management issues related to entrepreneurship ...