At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Vol 9, No 2 (2023): DESEMBER 2023

Shopee Pay Later User Perceptions Of Impulse Buying Behavior

Hasibuan, Laila Kalsum (Unknown)
Siregar, Winda Anriani (Unknown)
Harahap, Abdul Aziz (Unknown)

Article Info

Publish Date
07 Dec 2023

Abstract

The purpose of this study is to see the influence of perceived convenience, perceived benefits, and perceived risk on impulsive buying behavior among students at the Faculty of Economics and Islamic Business, UIN Syekh Ali Hasan Ahmad Addary Padangsidempuan. This study uses a quantitative approach. The results of this research are that simultaneously, convenience, benefits, and risks have a significant effect on impulsive buying behavior. Partially, convenience has a positive and insignificant effect on impulsive buying behavior. Partially, benefits do not have a significant effect on impulsive buying behavior. Partially, risk has a positive and significant effect on impulsive buying behavior.

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Journal Info
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Website

Abbrev

attijaroh

Publisher

Institut Agama Islam Negeri Padangsidimpuan

Subject

Economics, Econometrics & Finance

Description

FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the ...