E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02

Pengaruh Kelengkapan Produk Dan Harga Terhadap Keputusan Pembelian Di Warung Klontong Madura Toko Fahmi

Masyhuri, Mohammad Nur Faizi (Unknown)
Khalikussabir, Khalikussabir (Unknown)
Wahono, Budi (Unknown)

Article Info

Publish Date
06 Nov 2025

Abstract

Abstract The objective of this research is to decide the influence of Product Completeness and Price on Purchase Decisions at Madura Grocery Store Toko Fahmi among FEB students. The sample used in this study consists of 60 students. The data collection technique employed in this research is a questionaire, and the bata analysys methud used is mutltiple liniear regeression analiysis. The qesults of this study indicatee that Product Completeness and Price have a significant impact on Purchase Decisions at Madura Grocery Store. Keywords: Product Completness, Price, Purchase Decision, Madura Grocery Store

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...