Management Journal and Economic Review
Vol. 2 No. 1: June 2023 - MANAJER

Strategi pemasaran dalam menggunakan media sosial Instagram pada toko Ciasem Sport16

Ramadhan, Aditya (Unknown)
Adhim, Muhammad Rizki Faudzil (Unknown)
Sandi, Santi Pertiwi Hari (Unknown)
Hidayanty, Dwi Epty (Unknown)

Article Info

Publish Date
15 Aug 2023

Abstract

The purpose of this study was to determine marketing strategies using social media Instagram at the Ciasem Sport16 Subang Store with regard to product, price, promotion and location. Method using qualitative research with this type of research descriptive approach used is a case study for this research using source triangulation techniques and method triangulation. The results of this study indicate that using the Instagram marketing strategy prioritizes product quality in its product range so that it can produce high-quality sports equipment, the price combination (price) is carried out at the Ciasem Sport16 Subang Shop.

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Journal Info
Management Journal and Economic Review
Website

Abbrev

manajer

Publisher

Yayasan Relawan Sosial Ekonomi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Journal and Economic Review is a peer-reviewed journal published two times a year (Juni and December) by RSE Publishr. Management Journal and Economic Review is intended to be the journal for publishing articles reporting the results of research on Management and economy. Management ...