Journal of Management
Vol. 3 No. 1 (2024): January - June

The Role Of Product Quality On The Purchase Decisions

Piartrini, Putu Saroyeni (Unknown)



Article Info

Publish Date
13 Jan 2024

Abstract

The shift in views that happens in individuals who are becoming more oriented toward something quick is a chance to compete with entrepreneurs. This adjustment resulted in the immediate and beautiful presentation of a broad variety of commercial items. The drinking water business sector is now one of the most popular business sectors for micro and medium-sized enterprises, owing to the increasing demand for clean water and the decrease in the availability of clean water, so that packaging water is a solution that allows One of the companies named Balian Water to be the subject of this research. This study is quantitative in its technique, kind, and character. A frequency distribution table, line graph, bar graph, circle diagram, and histogram are common ways to depict data. Quality, pricing, and advertising all have a significant impact on purchasing decisions. Because the quality, pricing, and promotional efforts of a product influence people's purchasing decisions.

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Journal Info

Abbrev

JOM

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing ...