Jurnal Bisnis dan Pembangunan
Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan

PENGARUH KERAGAMAN PRODUK DAN FREE SHIPPING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE (Studi Mahasiswa Politeknik Kotabaru)

Andriansyah (Unknown)
Muhdar (Unknown)
Rosida (Unknown)

Article Info

Publish Date
23 Jul 2024

Abstract

This research aims to determine the effect of product diversity and free shipping on consumer purchasing decisions. The location of this research was carried out at the Kotabaru Polytechnic. This research used a quantitative approach. The samples taken in this study were 50 people using saturated sampling techniques. The results of this research show that there is an influence of product diversity and free shipping on consumer purchasing decisions on the Shopee online buying and selling site at Kotabaru Polytechnic.

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Journal Info
Jurnal Bisnis dan Pembangunan
Website

Abbrev

jbp

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Pilitical Scaiences Universitas Lambung Mangkurat. This journal focuses on every research dicipline releted to Management, Finance, Marketing, Human Resources, Operation Production, ...