<![CDATA[AbstrakCoronavirus Disease 2019 (Covid-19) merupakan penyakit jenis baru yang belum teridentifikasi sebelumnya. Penyebab masih tingginya angka kasus positif covid-19 di dalam negeri karena penularan yang masih aktif. Penelitian ini bertujuan untuk memberikan usulan rekomendasi optimalisasi pencegahan dan pengendalian penyakit Covid-19 di masyarakat pada wilayah kerja Dinas Kesehatan Provinsi Jawa Timur. Penelitian ini bersifat kualitatif induktif dengan metode deskriptif. Sampel pada penelitian ini adalah semua petugas pencegahan dan pengendalian penyakit Covid-19 terkait serta stakeholder Dinas Kesehatan Provinsi Jawa Timur. Data didapatkan melalui teknik pengumpulan data observasi, wawancara dan studi dokumen. Hasil analisis data menunjukkan Rencana Operasional Strategi Komunikasi Pesan Kunci Covid-19 Dinkes Tingkat Provinsi Jawa Timur sudah baik, perlu dilakukan secara berkelanjutan, persiapan dalam mengakomodir rencana atau langkah-langkah ke depan dalam upaya optimalisasi pencegahan dan Pengendalian Penyakit Covid-19. Saran untuk Dinkes Provinsi Jawa Timur perlu menambahkan materi sosialisasi terkait urgensi dan pentingnya pelaksanaan PPKM, mengadakan perekrutan tenaga kesehatan, penambahan tenaga kesehatan yang ditempatkan di rumah sakit lapangan dan melaksanakan kegiatan media promosi kesehatan. Kata kunci : optimalisasi, pencegahan, pengendalian, covid-19  Abstract Coronavirus Disease 2019 (Covid-19) is a new type of disease that has not been previously identified. The reason for the high number of positive cases of Covid-19 in the country is because the transmission is still active. This study aims to provide recommendations for optimizing the prevention and control of Covid-19 disease in the community in the working area of the East Java Provincial Health Office. This research is inductive qualitative with descriptive method. The sample in this study were all related Covid-19 disease prevention and control officers and stakeholders from the East Java Provincial Health Office. Data obtained through data collection techniques Observation, interviews and document studies. The results of data analysis show that the Operational Plan for the Covid-19 Key Message Communication Strategy of the East Java Provincial Health Office is good, it needs to be carried out continuously, preparations to accommodate plans or future steps in an effort to optimize the prevention and control of Covid-19. Suggestions for the East Java Provincial Health Office need to add socialization materials related to the urgency and importance of implementing PPKM, recruiting health workers, adding health workers placed in field hospitals and carrying out health promotion media activities. Keywords : optimization, prevention, control, covid-19]]>
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