Jurnal Serina Abdimas
Vol 2 No 1 (2024): Jurnal Serina Abdimas

EVALUASI LAYOUT DESIGN UNTUK MENINGKATKAN PENJUALAN PADA TOKO SM-SHOP-ONLINE DI JAKARTA

Wijaya, Andi (Unknown)
Jennie Jane (Unknown)
Budiman, Bellinda (Unknown)



Article Info

Publish Date
25 Feb 2024

Abstract

Layout design has a very strategic impact on stores, because effective layout can help organizations achieve strategies that support low costs and differentiation. Arranging the layout design in each online shop is a problem that is often encountered and this is not easy to avoid, even on a simpler scale. Efficiency will be created in online sales stores if the display arrangements are well planned. The benefit that will be achieved in this activity is that the layout design in the SM-Shop-Online store is used to make it easier to pick up or search for products so that it meets consumer expectations which in conclusion can increase sales. The PKM program implemented is in the form of determining the layout of the SM-Shop-Online shop, because so far the layout in this shop is not good and is still not neatly arranged. Through a good layout, it is hoped that it will be easier for consumers to find the goods they need so that they can increase sales. Tarumanagara University as a campus entrepreneur helps provide funds to carry out this community service activity.

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Journal Info

Abbrev

JSA

Publisher

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Jurnal Serina Abdimas adalah wadah publikasi hasil kegiatan Pengabdian kepada Masyarakat (PkM) yang dilaksanakan oleh Dosen, Mahasiswa, maupun Praktisi dan telah didesiminasikan pada Seri Seminar Nasional (SERINA) dan SENAPENMAS yang diselenggarakan oleh Lembaga Penelitian dan Pengabdian Kepada ...