<![CDATA[The rapid growth of the Muslim fashion retail industry in Indonesia highlights the urgent need for business owners to adapt to changing market trends and consumer behavior, especially in the digital era. This study aims to formulate a comprehensive business plan for Toko Griya Khazna, a Muslim fashion retailer that operates in both offline and online stores. This research utilized a qualitative descriptive approach, supported by in-depth interviews, participatory observation, and documentation, analyzed using SWOT, Porter’s Five Forces, Marketing Mix 4P, and financial ratio analysis. The findings show that Toko Griya Khazna has significant growth potential due to its large target market, strong value proposition, and effective utilization of digital marketing channels. The financial projections demonstrate positive cash flow, healthy profitability, and sound liquidity and solvency ratios. These results indicate that the business development strategy is feasible and sustainable. The novelty of this research lies in its integration of a data-driven stock management system with adaptive marketing strategies to enhance competitiveness in the Muslim fashion segment. The implication of this study is that similar SMEs can adopt the proposed strategies to maintain resilience and expand market reach in the increasingly competitive retail landscape.]]>
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