<![CDATA[The increasing public interest in unique and creative handicraft products has led to the establishment of Cacylflow, a business that utilizes pipe cleaners as the main material in its production process. As a business that is still in the early stages, Cacylflow faces several problems, including unstable sales, limited human resources, and suboptimal marketing. This research uses a descriptive qualitative approach with data collected through observation, interviews, and literature studies. The main objective of this study is to design an appropriate business planning strategy in overcoming the problems faced during running the business and to get effective solutions in increasing sales turnover. The analysis was conducted on the internal and external conditions of the business through SWOT analysis and Business Model Canvas (BMC), along with an investment feasibility evaluation using the NPV, PI, and Payback Period methods. The results of this study indicate that the strategies to be implemented are product diversification, expansion of sales to the marketplace, service improvement (greeting board rental & workshop), increasing the workforce and collaborating with women’s organizations (PKK), and strengthening online and offline promotions. In addition, the investment feasibility assessment also shows that the Cacylflow business is feasible.]]>
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