<![CDATA[The creative industry, especially the craft sub-sector, has great potential supported by the increasing trend of giving bouquets as gifts in various celebrations. However, Cro-cho Craft - a bouquet craft business in Malang Regency - faces sales fluctuations that threaten the stability of its income. This research aims to design a business development strategy as a solution to the problem. The research used a qualitative method with a development research approach. Data were obtained through field studies and literature studies, with the object of research in the form of Crocho Craft businesses that offer fresh flower bouquet products, artificial, snacks, money, and twisted wire. Business development strategies were prepared based on the Ansoff Matrix, including market penetration by optimizing social media and forming customer loyalty groups, market development through Shopee e-commerce partnerships, product development by adding variants of succulent bouquets and thematic bouquets, and product diversification through offering table flowers for the cafe and restaurant segments. The results show that the implementation of these strategies has the potential to increase competitiveness, expand the target market, and maintain business sustainability as well as being a practical solution to overcome sales fluctuations in small businesses in the craft sector.]]>
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