Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal eProceedings of Engineering Jurnal Kewirausahaan dan Inovasi
Muhammad Yusuf Darmawan
Program Pascasarjana Universitas Negeri Yogyakarta
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Karakterisasi Alat Spray Drying Menggunakan Empat Tahap Pemanasan Yang Diimplementasikan Pada Larutan Pvp Darmawan, Muhammad Yusuf; Suhendi, Asep; Kirom, M. Ramdlan
eProceedings of Engineering Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak — Spray drying merupakan alat yang dapat mengurangi kadar air pada suatu bahan serta dapat mengubah cairan menjadi bubuk dengan menggunakan media pengering yang panas sehingga membuat kandungan air yang dipanaskan menguap. Parameter yang mempengaruhi proses pada spray drying adalah suhu, laju alir udara, dan kadar air bahan. Dalam Tugas Akhir ini dilakukan proses karakterisasi untuk mengetahui karakter dari spray drying yang menggunakan empat tahap pemanasan. Proses perancangan spray drying yang paling penting adalah penempatan heater dan juga antisipasi agar heater tidak terpengaruh oleh suhu luar dengan cara melapisi heater menggunakan glasswoll yang tahan terhadap suhu tinggi. Larutan yang digunakan pada pengujian ini yaitu PVP (Polivinil Pirolidon) yang memiliki konsentrasi 4%. Pada penelitian ini didapatkan bahwa jarak antara pemanas mempengaruhi besarnya perpindahan kalor yang terjadi antara pemanas. Kemudian, suhu yang digunakan mempengaruhi ukuran dari partikel yang dihasilkan. Suhu yang lebih tinggi menghasilkan partikel yang memiliki ukuran diameter lebih kecil. . Kata kunci— spray drying, PVP, atomizer, heater, droplet
Analysis of The Development Strategy for The Bouquet Crafts Business Using the Ansoff Matrix Approach Darmawan, Muhammad Yusuf; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.10

Abstract

Purpose – This study aims to formulate business development strategies for Crocho Craft, a bouquet craft business in Malang Regency, to overcome sales fluctuations and support sustainable business growth in the creative craft industry. Design/Methodology/Approach – This study employs a qualitative research method with a development research approach. Data were collected through field studies and literature reviews. The research object is Crocho Craft, a business offering various bouquet products, including fresh flower bouquets, artificial bouquets, snack bouquets, money bouquets, and twisted wire bouquets. Business development strategies were formulated using the Ansoff Matrix framework, covering market penetration, market development, product development, and diversification strategies. Findings – The results indicate that Crocho Craft can improve competitiveness and business sustainability through several strategic initiatives. The proposed strategies include optimizing social media marketing and establishing customer loyalty groups for market penetration, collaborating with Shopee e-commerce for market development, introducing succulent and thematic bouquet variants for product development, and offering table flower products for café and restaurant segments as a diversification strategy. These strategies provide potential solutions to increase market reach, strengthen customer relationships, and reduce sales fluctuations. Originality/Value: This research provides value by applying the Ansoff Matrix specifically to a bouquet craft business, offering a structured strategic model rarely explored in this sector. The study generates practical and context-specific insights that can guide other small creative enterprises in enhancing competitiveness and mitigating sales fluctuations.
Co-Authors A Muhamad Jazuli, A Muhamad Asep Suhendi Muhamad Ramdlan Kirom