<![CDATA[The increasingly intense and competitive competition among companies in the business world has encouraged business actors to continuously strive to increase sales volume in order to maximize a company's sales profits. This study used multiple regression analysis and SPSS 23 software. The results of this study indicate that Price (X1) obtained a significant probability value of 0.003 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that price has a negative and significant effect on sales volume. Promotion (X2) obtained a significant probability value of 0.00 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that promotion has a positive and significant effect on sales volume. Distribution Channel (X3) The results of the test with SPSS obtained a significant probability value of 0.010. Since the significance probability is less than 0.05, it can be concluded that the distribution channel has a positive and significant effect on sales volume. Based on Table 5, the results of the coefficient of determination test obtained an Adjusted R Square value of 0.270, meaning that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables. Based on Table 5, the results of the coefficient of determination test show that the Adjusted R Square value obtained is 0.270, which means that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables.]]>
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