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All Journal MANAJEMEN Media Bina Ilmiah
Sri Ayudha Mujiyanti
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Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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PERAN PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM EKONOMI KREATIF DALAM MENINGKATAKAN EKONOMI MASYARAKAT DESA “STUDI KASUS DI DUSUN KESAMBITAN DESA PAOWAN KECAMATAN PANARUKAN KABUPATEN SITUBONDO” Ahmad Hafas Rasyidi; Sri Ayudha Mujiyanti; Dassucik Khotibul; Umam, Umam; Dyah Ayu Puspitaningrum
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

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STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK TAWAS HILYA DI BANYUGLUGUR  SITUBONDO Nur Imama; Sri Ayudha Mujiyanti; Lusi Endang Sri D
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j0zet802

Abstract

This study aims to determine the 4P marketing strategy for Tawas Hilya products and to determine Shopee's role in increasing sales of Tawas Hilya products. The approach used in this study is a qualitative approach. Data were collected through direct observation, in-depth interviews with business owners, employees and several consumers, as well as documentation of product packaging. The results of the study indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are known and their sales have increased because they are sold through the Shopee application by sharing Shopee sales links on various social media platforms, including Facebook, Instagram, and WhatsApp.
PENGARUH HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK UMKM  DI CAR FREE DAY SITUBONDO Arya Lenza Lambang; Ahmad Hafas Rasyidi; Sri Ayudha Mujiyanti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/wv6xwb57

Abstract

The increasingly intense and competitive competition among companies in the business world has encouraged business actors to continuously strive to increase sales volume in order to maximize a company's sales profits. This study used multiple regression analysis and SPSS 23 software. The results of this study indicate that Price (X1) obtained a significant probability value of 0.003 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that price has a negative and significant effect on sales volume. Promotion (X2) obtained a significant probability value of 0.00 from the SPSS test. Since the significance probability is less than 0.05, it can be concluded that promotion has a positive and significant effect on sales volume. Distribution Channel (X3) The results of the test with SPSS obtained a significant probability value of 0.010. Since the significance probability is less than 0.05, it can be concluded that the distribution channel has a positive and significant effect on sales volume. Based on Table 5, the results of the coefficient of determination test obtained an Adjusted R Square value of 0.270, meaning that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables. Based on Table 5, the results of the coefficient of determination test show that the Adjusted R Square value obtained is 0.270, which means that 27% of MSME sales volume in CFD is influenced by the variables of price, promotion, and distribution channel, while the remaining 73% is influenced by other variables.
Co-Authors Ahmad Hafas Rasyidi Arya Lenza Lambang Dassucik Khotibul Dyah Ayu Puspitaningrum Lusi Endang Sri D Nur Imama Umam, Umam