<![CDATA[This study investigates the influence of TikTok @buiramira content on the ease of UINSU final semester students in completing their final projects. "Student convenience" is measured through respondents' perception of the ease of finding information, understanding the material, and applying tips from @buiramira content. Using a quantitative method with a questionnaire distributed to 50 UINSU Communication Science students (based on the calculation of the Slovin formula with a margin of error of 10%), the data was analyzed using simple linear regression, correlation, determination, and T test. The results showed a significant influence of @buiramira content on student convenience (p < 0.05) with a contribution of 46.4%. This study concludes that educational content on TikTok can be a useful source of information for students in completing their final projects, and highlights the importance of clear, accurate, and easy-to-understand conten.]]>
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