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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) OPINI: Journal of Communication and Social Science
Annisa Fadillah
Universitas Islam Negeri Sumatera Utara
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok content from the account @buiramira on the ease experienced by final-year students at the State Islamic University of North Sumatra (UINSU) in completing their final projects. “Students’ ease” is measured through respondents’ perceptions of how easily they can find information, understand the material, and apply the tips provided in @buiramira’s content. Using a quantitative method with questionnaires distributed to 50 Communication Science students at UINSU (based on Slovin’s formula with a 10% margin of error), the data were analyzed using simple linear regression, correlation, coefficient of determination, and t-tests. The results indicate a significant influence of @buiramira’s content on students’ ease (p < 0.05), with a contribution of 46.4%. This study concludes that educational content on TikTok can serve as a valuable source of information for students in completing their final projects and highlights the importance of delivering content that is clear, accurate, and easy to understand.
Analisis Framing Unggahan Informasi Bencana Banjir dan Longsor Sumatera di Akun Instagram @kompas.com Annisa Fadillah; Anang Anas Azhar
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6859

Abstract

Penelitian ini bertujuan menganalisis framing unggahan informasi bencana banjir dan longsor di Sumatera pada akun Instagram @kompas.com menggunakan model framing Robert N. Entman. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa dokumentasi unggahan Instagram. Analisis dilakukan berdasarkan empat elemen framing, yaitu define problems, diagnose causes, make moral judgement, dan treatment recommendation. Hasil penelitian menunjukkan bahwa Kompas.com membingkai bencana sebagai krisis kemanusiaan berskala besar yang ditampilkan melalui visual, angka korban, dan narasi emosional. Penyebab bencana didominasi faktor alam seperti cuaca ekstrem, sementara penilaian moral berfokus pada empati terhadap korban tanpa menyalahkan pihak tertentu. Rekomendasi penanganan ditampilkan secara implisit melalui evakuasi dan ajakan bantuan. Framing yang digunakan memperkuat kesan darurat dan meningkatkan kesadaran publik terhadap bencana.
STRATEGI STORYTELLING DALAM KOMUNIKASI PEMASARAN LAYANAN BRILINK UNTUK MENINGKATKAN BRANDLOYALTY (STUDI KASUS ALVIN BRILINK) Annisa Fadillah; Syukur Kholil
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3006

Abstract

Abstract: This case study explores the effectiveness of storytelling strategies in marketing communication of BRIlink's services to increase brand loyalty, focusing on the practice of an agent named Alvin BRIlink. This qualitative research analyzes how Alvin leverages relatable personal stories, emotional delivery, narrative consistency, focus on customer solutions and benefits, and community-building efforts in his interactions. The results of the study show that Alvin's storytelling approach significantly contributes to increasing customer brand loyalty. Alvin's ability to convey authentic and emotionally relevant narratives builds trust and deeper connections, beyond mere financial transactions. This study highlights the crucial role of agents as brand ambassadors at the grassroots level and implies the importance of integrating storytelling strategies in BRI's marketing communication programs to strengthen customer loyalty in a sustainable manner. Keywords: Storytelling; Marketing Communication; Brandloyalty Abstrak: Studi kasus ini mengeksplorasi efektivitas strategi storytelling dalam komunikasi pemasaran layanan BRIlink untuk meningkatkan brand loyalty, dengan fokus pada praktik seorang agen bernama Alvin BRIlink. Penelitian kualitatif ini menganalisis bagaimana Alvin memanfaatkan kisah pribadi yang relatable, penyampaian emosional, konsistensi narasi, fokus pada solusi dan manfaat pelanggan, serta upaya membangun komunitas dalam interaksinya. Hasil penelitian menunjukkan bahwa pendekatan storytelling yang diterapkan Alvin secara signifikan berkontribusi pada peningkatan brand loyalty pelanggan. Kemampuan Alvin dalam menyampaikan narasi otentik dan relevan secara emosional membangun kepercayaan dan koneksi yang lebih dalam, melampaui transaksi finansial semata. Studi ini menyoroti peran krusial agen sebagai brand ambassador di tingkat akar rumput dan mengimplikasikan pentingnya integrasi strategi storytelling dalam program komunikasi pemasaran BRI untuk memperkuat loyalitas pelanggan secara berkelanjutan. Kata kunci: Bercerita; Komunikasi Pemasaran; Loyalitas Merek
Co-Authors Ainisa Putri Anang Anas Azhar Dhea Fitriana Nursapia Harahap Samsul Bahri Pasaribu Syukur Kholil Uchie