Rainbow : Journal of Literature, Linguistics and Culture Studies
Vol. 14 No. 2 (2025): October 2025

Gynocentrism: Female Superiority Propaganda in The Woman King

Aris, Qori (Unknown)
Syam, Essy (Unknown)



Article Info

Publish Date
31 Oct 2025

Abstract

This study examines how the film The Woman King constructs gynocentric discourse through cinematic narrative strategies. While contemporary cinema increasingly features strong female protagonists, the research gap lies in understanding how historical narratives are selectively reconstructed to naturalize contemporary ideologies of female supremacy. Using John Fiske's three-level semiotic framework (reality, representation, and ideology), this qualitative analysis examines character construction, narrative patterns, and visual representations in the film. Findings reveal that the film employs ideological techniques including historical transfer, selective framing, and testimonial to establish female dominance across physical, intellectual, and moral domains. Critically, the study identifies significant ideological ambivalence: despite systematically constructing narratives of female superiority, the film paradoxically requires patriarchal validation for female achievements, exemplified in the kpojito title conferment scene. This reveals that contemporary gender representation involves complex negotiations between progressive aspirations and persistent androcentric frameworks. The research contributes theoretical insights into how semiotic analysis can expose ideological contradictions within ostensibly progressive media content. 

Copyrights © 2025






Journal Info

Abbrev

rainbow

Publisher

Subject

Other

Description

Rainbow journal has commitment to exchange and share ideas as well as research findings from researchers. Also, it provides the interdisciplinary forum for the most recent innovations, trends, concerns, practical challenges encountered and the solutions adopted in the field of Literature, ...