<![CDATA[SOCIAL INTERACTION OF GENERATION Z STUDENTS ON INSTAGRAM: A DRAMATURGY ANALYSISInstagram, with 84.6% of users in Indonesia, is one of the primary social media platforms for social interaction. The phenomenon of multiple account ownership is common among Generation Z (born 1997-2012), where each account has a different function, purpose, and form of interaction, creating a role-playing environment for each "stage" or account. This study aims to analyze dramaturgical practices in the social interactions of Generation Z students' Instagram accounts using Goffman's dramaturgical theory. This qualitative research uses a phenomenological approach to understand the phenomenon in depth. The results indicate the presence of dramaturgical practices in the social interactions of Generation Z students' Instagram accounts. The first account functions as a "front stage" where users showcase their best selves, maintain a positive image, and build their personal branding. Meanwhile, the second account acts as a "back stage," providing a more private and personal space for expression without social pressure. Generation Z students consciously separate public and private spaces on social media and practice dramaturgy to adapt roles based on the context and audience of each account.]]>
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