Implementation of Digital Marketing for MSMEs in Salatiga City Through Content Marketing Utilizing Artificial Intelligence

Hendraminetta, Amara Jisella
Ageng, Imanuel Rizky
Handal, Ray Isa Cipta
Pratama, Rafael Oka Putra
Putri, Christina Ari Pramono

Jurnal Pengabdian Masyarakat Asia
Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat

Purpose: This study aims to assist MSME Yasuka Grill & Shabu-Shabu in Salatiga in implementing digital marketing using content creation and Artificial Intelligence (AI) for product visuals, captions, and website development, addressing challenges in digital adaptation and market reach. Method: A one-month community service was conducted through interviews, observation, hands-on training, and mentoring. Activities included social media optimization (Instagram/TikTok), website creation via Google Sites, and AI tool utilization (ChatGPT, Canva, CapCut). Practical Applications: The program equipped MSMEs with practical digital marketing skills, enabling independent content creation and platform management, enhancing brand visibility and customer engagement. Conclusion: The intervention yielded structured content, an active website, and improved social media performance, increasing competitiveness. It demonstrates the effectiveness of AI-integrated digital marketing in empowering MSMEs, offering a replicable model for similar businesses.