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All Journal Jurnal Pengabdian Masyarakat Asia
Handal, Ray Isa Cipta
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Implementation of Digital Marketing for MSMEs in Salatiga City Through Content Marketing Utilizing Artificial Intelligence Hendraminetta, Amara Jisella; Ageng, Imanuel Rizky; Handal, Ray Isa Cipta; Pratama, Rafael Oka Putra; Putri, Christina Ari Pramono
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2741

Abstract

Purpose: This study aims to assist MSME Yasuka Grill & Shabu-Shabu in Salatiga in implementing digital marketing using content creation and Artificial Intelligence (AI) for product visuals, captions, and website development, addressing challenges in digital adaptation and market reach. Method: A one-month community service was conducted through interviews, observation, hands-on training, and mentoring. Activities included social media optimization (Instagram/TikTok), website creation via Google Sites, and AI tool utilization (ChatGPT, Canva, CapCut). Practical Applications: The program equipped MSMEs with practical digital marketing skills, enabling independent content creation and platform management, enhancing brand visibility and customer engagement. Conclusion: The intervention yielded structured content, an active website, and improved social media performance, increasing competitiveness. It demonstrates the effectiveness of AI-integrated digital marketing in empowering MSMEs, offering a replicable model for similar businesses.
Co-Authors Ageng, Imanuel Rizky Hendraminetta, Amara Jisella Pratama, Rafael Oka Putra Putri, Christina Ari Pramono