International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre

FROM DATA TO DECISION: HOW AI AND FINTECH DRIVE DIGITAL TRANSFORMATION IN RURAL ENTREPRENEURSHIP

Ratri Anggraheni, Dhiptya (Unknown)
Mawaddah, Udkhiati (Unknown)



Article Info

Publish Date
17 Nov 2025

Abstract

This study presents a systematic literature review (SLR) examining how Artificial Intelligence (AI) and Financial Technology (FinTech) drive digital transformation in rural entrepreneurship. Based on 20 peer-reviewed studies published between 2020 and 2025, the analysis integrates insights from developed and developing economies using the Resource-Based View (RBV), Diffusion of Innovation (DOI) Theory, Institutional Theory, and Sustainable Livelihoods Framework (SLF). Findings reveal that digital infrastructure serves as the foundation for rural participation in the digital economy, while FinTech promotes financial inclusion through mobile banking, blockchain, and data-driven credit systems. AI enhances decision-making via predictive analytics and automation, improving efficiency across production, logistics, and marketing. Governance quality and human capital development shape institutional readiness and ensure sustainability alignment. This review advances theoretical understanding and offers policy guidance for building inclusive digital ecosystems through adaptive governance, capacity-building, and ethical technology integration, fostering resilient and equitable rural transformation.

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Journal Info

Abbrev

ijgame2

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and ...