Asia Pacific Journal of Management and Education
Vol 8, No 3 (2025): November 2025

How Corporate Social Responsibility Culture Sparks Innovation: Evidence From Malaysian Employees

Yu Lee, Louis Yong (Unknown)
Peng Xia, Jamin Kun (Unknown)
P V, Ranjith (Unknown)
Beh, Huey Min (Unknown)
Khalid, Baiduri Binti (Unknown)
Cai, Tiantian (Unknown)
Cai, Yangpeng (Unknown)
L, Lakshmi (Unknown)
Kee, Daisy Mui Hung (Unknown)



Article Info

Publish Date
20 Nov 2025

Abstract

This study examines how the organizational corporate social responsibility climate (OCSRC) influences employees’ innovative job performance through the mediating roles of job satisfaction, work motivation, and employee creativity. Using a quantitative design, data were collected from 153 full-time employees in Malaysia. Regression analyses revealed that OCSRC significantly enhances job satisfaction (? = 0.896, p 0.001), work motivation (? = 0.276, p 0.001), and employee creativity (? = 0.213, p 0.01). Job satisfaction positively affects work motivation (? = 0.607, p 0.001) and creativity (? = 0.217, p 0.01), while work motivation influences both creativity (? = 0.429, p 0.001) and innovative job performance (? = 0.176, p 0.05). Employee creativity emerges as the strongest determinant of innovation (? = 0.880, p 0.001). The model explains 83.5% of the variance in innovative job performance (R² = 0.835). These results confirm that CSR climate indirectly drives innovation through satisfaction, motivation, and creativity, aligning with Social Exchange and Self-Determination theories. The study contributes by positioning CSR as an internal strategic resource that enhances psychological engagement and innovation in Malaysian organizations

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Journal Info

Abbrev

APJME

Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...