Thematic Community Service Program (Kuliah Kerja Nyata or KKN) aims to empower local communities through the implementation of digitalization systems for Micro, Small, and Medium Enterprises (MSMEs). The program includes a series of activities such as socialization, assistance in creating QRIS and Google Maps accounts, product photography training, frame design, the establishment of a live streaming studio, and digital marketing training. The results show that digitalization has a positive impact on improving MSME accessibility and marketing, although challenges in technological infrastructure still remain.
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