Journal of Management and Entrepreneurship Research
Vol. 6 No. 4 (2025)

Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing

Septiana Lisa Arumsari (Universitas Muhammadiyah Surakarta, Indonesia)
Kussudyarsana Kussudyarsana (Universitas Muhammadiyah Surakarta, Indonesia)
Aflit Nuryulia Praswati (Universitas Muhammadiyah Surakarta, Indonesia)
Ihwan Susila (Universitas Muhammadiyah Surakarta, Indonesia)

Article Info

Publish Date
20 Nov 2025

Abstract


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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...