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All Journal Jurnal Siasat Bisnis Journal of Management and Entrepreneurship Research
Arumsari, Septiana Lisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
Basic psychological needs and financial well-being among e-commerce outsourcing employees: The role of financial attitude Anindyastri, Ranty; Risfandy, Tastaftiyan; Arumsari, Septiana Lisa
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art3

Abstract

Purpose – This study investigates the relationship between basic psychological needs and financial well-being among outsourced employees in the e-commerce sector of Indonesia, with financial attitude as a mediating variable. Based on Self-Determination Theory (SDT), it aims to explore how the fulfillment of autonomy, competence, and relatedness contributes to positive financial outcomes.Design/methodology/approach – This research applied a quantitative method by collecting survey data from 422 outsourced employees in Indonesia’s e-commerce sector. Data were obtained through an online questionnaire distributed via Google Forms and analyzed using Structural Equation Modeling with the Partial Least Squares (SEM - PLS) technique, using SmartPLS version 4.0.9.9Findings – The research results show that basic psychological needs have a significant positive effect on financial attitude and financial well-being. Financial attitude was found to partially mediate the relationship between psychological needs and financial well-being. When the psychological needs of e-commerce outsourcing employees are fulfilled, they not only feel better emotionally and become more motivated but also exhibit more adaptive financial behaviors. Adaptive financial behavior, combined with positive financial attitudes, can help employees achieve greater financial well-being.Research limitations/implications – This study is limited by its cross-sectional design and narrow employment context, which may affect generalizability. Using self-report surveys alone may not capture the full experiences of outsourced employees. Future research should consider longitudinal methods and qualitative approaches, such as interviews, to explore psychological needs and financial well-being more deeply.Practical implications – Organizations should foster supportive work environments that meet employees’ psychological needs and integrate financial education into employee support programs. This holistic approach can enhance financial well-being, particularly in unstable or outsourced work settings.Originality/value – This study expands the application of Self-Determination Theory within financial behavior by emphasizing how psychological needs influence individuals’ financial attitudes and outcomes. It also highlights the essential role of psychological resources in supporting financial well-being, especially among workers in unstable or uncertain employment conditions.
Co-Authors Aflit Nuryulia Praswati Anindyastri, Ranty Ihwan Susila Kussudyarsana Kussudyarsana Tastaftiyan Risfandy, Tastaftiyan