Jurnal Ilmiah Manajemen & Kewirausahaan
Vol 9 No 4 (2023): Juni

Peningkatan Kepuasan Konsumen: Promosi dan Kepercayaan pada Layanan Kurir PT. POS Indonesia (Persero) Cabang Parepare

Paulus, Ekking (Unknown)
Muslimin, Ulyana (Unknown)
Alimuddin, Firman (Unknown)



Article Info

Publish Date
12 Jun 2023

Abstract

This study aims to determine promotion and trust have a partial effect on consumer satisfaction in using courier services at PT. Pos Indonesia (Persero) Parepare Branch. To find out promotion and trust influence simultaneously on consumer satisfaction in using courier services at PT. Pos Indonesia (Persero) Parepare Branch. The analytical method used is descriptive quantitative, using primary data sourced from the results of the questionnaires that have been answered by the respondents. The tests used include validity test, reliability test, descriptive analysis, multiple linear regression analysis and t test (partial), F test (simultaneous), R2 test (coefficient of determination). These results indicate that promotion has no partial effect on consumer satisfaction in using courier services at PT. Pos Indonesia (Persero) Parepare Branch, trust has a partial effect on consumer satisfaction in using courier services at PT. Pos Indonesia (Persero) Parepare Branch. Promotion and trust have a simultaneous effect on consumer satisfaction in using courier services at PT. Pos Indonesia (Persero) Parepare Branch.

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Journal Info

Abbrev

man

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen & Kewirausahaan a is a peer-reviewed journal published by the Faculty of Economics and Business Andi Sapada Institute of Social and Business Sciences. JIMK is published four times a year in March, June, September, and December. This journal provides direct open access to ...