<![CDATA[This study examines factors influencing interest in using QRIS in Generation Z in Ambon City. These factors include performance expectancy, effort expectancy, social influence, facilitating conditions, and price value. QRIS is a digital payment system in the form of a QR Code introduced by Bank Indonesia to facilitate non-cash transactions. Generation Z, also known as digital natives, exhibits unique characteristics in their adoption of digital technology and services. This research uses primary data sources obtained through questionnaires. The type of data in this study is quantitative data. The sampling method used is purposive sampling, with the following criteria: respondents are Pattimura University students majoring in the 2019 accounting class, are digital platform users, and have transacted using QR codes, such as QRIS. The data obtained were analyzed using multiple linear regression techniques, including statistical hypothesis testing (t-test) and simultaneous testing (F-test). The data is processed with the help of SPSS software. The results of this study indicate that several factors have a positive and significant impact on interest in using QRIS, specifically performance expectancy, facilitating conditions, and price value. In contrast, factors that do not impact interest in using QRIS are effort expectancy and social influence.]]>
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