<![CDATA[The development of digital technology requires government agencies to be more open in conveying information to the public. The Palembang City Communication and Information Agency, as the institution responsible for managing public communication, plays an important role in ensuring that information disclosure is carried out in accordance with the provisions of Law Number 14 of 2008. This study aims to describe the public relations strategies of the Palembang City Communication and Information Agency in managing public information disclosure and to identify the factors that support and hinder this process. The study uses a descriptive qualitative method with data collection techniques through semi-structured interviews and participatory observation. The results show that public relations strategies are implemented through the stages of fact-finding, planning and organizing, action and communication, and evaluation. Public relations combines digital and non-digital channels to expand the reach of information, but still faces obstacles in the form of literacy gaps, limited resources, and unequal access to information. Overall, the strategies implemented have supported efforts to increase public transparency, although strengthening is still needed in terms of equal access and information education so that information disclosure can truly be felt by all levels of society.]]>
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