<![CDATA[This article examines halal supply chain management from three key perspectives: operational efficiency, compliance with halal principles, and sustainability. In the context of the growing halal industry, the challenge of ensuring smooth product flows while maintaining sharia compliance and environmental sustainability is becoming increasingly critical. Operational efficiency is essential to maintain competitiveness, while adherence to halal principles is a non-negotiable foundation. On the other hand, sustainability in the halal supply chain demands attention to social and environmental aspects, which are gaining prominence among consumers and regulators. This article proposes an integrative approach to halal supply chain management that not only emphasizes cost and time efficiency but also ensures halal integrity and long-term sustainability. Through literature synthesis and conceptual analysis, the article offers strategic directions for the halal industry to develop a supply chain that is competitive, sharia-compliant, and sustainable. Keywords: Halal Supply Chain, Efficiency, Sharia Compliance, Sustainability, Strategic Management]]>
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