<![CDATA[Abstract. This article analyzes the consequences of consumerism in American society as portrayed in Chuck Palahniuk’s novel Fight Club. This article aims to examine the portrayal of consumerism in the novel and its consequences in the context of American society. We use one of the Marxist critical theories of consumerism proposed by Theodor Adorno and Max Horkheimer. The analysis method used in this research is a qualitative descriptive method using Chuck Palahniuk’s novel Fight Club as the primary data source and other data sourced from some applicable sources were used as the secondary data to support the analysis. The article delineates three consequences of consumerism in the novel that portray the American society from the 1950s until the 1990s. The consequences include the standardization, pseudo-individuality, and commodity fetishism. They are mainly caused by the growth of consumerism since the end of World War II.Keywords: American society, consequences of consumerism, Fight Club, literary portrayal ]]>
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