Kartika: Jurnal Studi Keislaman
Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)

Strategi Sosialisasi KPU dalam Meningkatkan Partisipasi Politik Masyarakat Muslim di Kota Magelang pada Pilkada 2024: Studi Perspektif Budaya Politik Islam

Tafrika Donita (Unknown)
Martien Herna Susanti (Unknown)



Article Info

Publish Date
29 Nov 2025

Abstract

This research investigates the strategy of the General Election Commission (KPU) of Magelang City in enhancing political participation among Muslim communities during the 2024 Regional Head Election (Pilkada). The phenomenon observed reveals a growing concern regarding the declining political engagement, particularly among young Muslim voters, in an era dominated by digital communication and apathy. The study aims to analyze how the KPU formulates and implements socialization strategies aligned with Islamic political culture, which includes Islamic values as sources of ethics, democracy as a political framework, and both cultural and institutional factors. Using a qualitative descriptive method, data were collected through interviews, documentation, and observation. Analysis was carried out using the Miles and Huberman model and triangulation for data validation. The findings reveal that KPU Magelang applied a segmented and integrative communication strategy digital, participative, and conventional tailored to different voter age groups. Notably, the incorporation of religious and ethical messaging, community-based education, and collaboration with youth organizations significantly contributed to increased participation, with turnout reaching 79.16% in 2024. This study underscores the relevance of contextualized Islamic political culture in fostering democratic engagement within Muslim-majority regions.

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Journal Info

Abbrev

kartika

Publisher

Subject

Religion Economics, Econometrics & Finance Education

Description

KARTIKA: Jurnal Studi Keislaman covers a variety of subjects, ranging from Islamic history, law, sufism, theology, politics, philosophy, the Qur’an and hadith, to modern and contemporary developments including such issues as democracy, gender, and human rights as well as social and cultural ...