Jurnal Berdaya Mandiri
Vol. 7 No. 3 (2025): JURNAL BERDAYA MANDIRI (JBM)

SOSIALISASI DIGITALISASI MARKETING DAN INOVASI KEMASAN BAGI UMKM BERKEMBANG DAN NAIK KELAS (DIGEMAS) DI DESA BRUNOSARI (SOCIALIZATION OF DIGITAL MARKETING AND PACKAGING INNOVATION FOR MSMES TO GROW AND UPGRADE (DIGEMAS) IN BRUNOSARI VILLAGE)

Indah Rahayu, Trajuingtyas Adhi Noer Wulandari (Unknown)
Anita Rinawati (Unknown)
Isnaeani Mardiyanti (Unknown)
Iska Ikhtifa Dzaty (Unknown)
Ummu Hannik (Unknown)
Zulfan Hanif (Unknown)

Article Info

Publish Date
30 Nov 2025

Abstract

Kalicurug Hamlet, Brunosari Village, is a remote area in Purworejo with lucrative business potential, but still lacks knowledge in marketing and product packaging. The community and MSMEs are largely unaware of digital marketing and packaging innovation. The DIGEMAS Socialization activity aims to improve the understanding and skills of MSMEs in utilizing digital marketing and developing product packaging innovations to compete in the market. This socialization explained digital marketing through e-commerce platforms (Shopee & TikTok Shop) and the importance of product packaging innovation. This socialization demonstrated a significant increase in understanding among participants and MSMEs regarding digital marketing, packaging innovation, and product labeling. The results of the activity demonstrated increased insight and motivation among MSMEs to implement digital technology and improve their product packaging as a step towards further development and advancement. Keywords: MSMEs, Digitalization, Innovation, E-Commerce

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Journal Info
Jurnal Berdaya Mandiri
Website

Abbrev

lppm

Publisher

Universitas PGRI Yogyakarta

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

The Jurnal Berdaya Mandiri contains writings originating from research on community organizations, industries, and related agencies in order to increase community participation in development, community empowerment and or the implementation of community ...