<![CDATA[The transformation of da'wah communication in the digital era and its opportunities and challenges in the context of contemporary Islamic education. Advances in information technology have changed the way da'wah is delivered, from conventional methods to digital approaches that are more interactive, flexible, and reach a wider audience. This study uses a qualitative approach with a literature study method and participatory observation of digital da'wah practices on various platforms such as YouTube, Instagram, and TikTok. The results of the study show that digital media provides great opportunities in expanding the reach of da'wah and making it more contextual for the younger generation. However, challenges such as the spread of hoaxes, low digital literacy, and polarization of the community are also serious concerns. Islamic education is expected to be able to respond to these changes by integrating digital literacy into the da'wah curriculum. In conclusion, digital da'wah has the potential to be a strategic means of strengthening Islamic values if managed wisely, professionally, and collaboratively.]]>
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