Review: Journal of Multidisciplinary in Social Sciences
Vol. 2 No. 10 (2025): October 2025

Feasibility of the Qiblah Craft Mukena Business at Cikarang Festival: Opportunities and Challenges

Fitriyani, Yuli (Unknown)
Sari, Tiara Permata (Unknown)
Nuraini, Desiana Indah (Unknown)
Aprillianti, Fitria Wulan (Unknown)
Hidayah, Moh Rony (Unknown)
Andriana N, Rifqi (Unknown)

Article Info

Publish Date
08 Dec 2025

Abstract

A feasibility study of the mukena business at the Cikarang Festival (Cifest) shows promising market potential, along with the growing population and industrial sector in the area. With a predominantly Muslim population and a growing demand for practical, high-quality products, the mukena business has potential for growth. Financial analysis indicates positive profit prospects, but challenges such as intense competition, economic fluctuations, and the need to meet diverse design preferences are factors that need to be considered. Overall, with the right marketing strategy and efficient management, the mukena business at the Cikarang Festival (Cifest) can be considered feasible and has the potential for long-term growth.

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Journal Info
Review: Journal of Multidisciplinary in Social Sciences
Website

Abbrev

RJMSS

Publisher

PT Lentera Ilmu Nusantara

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Review: Journal of Multidisciplinary in Social Sciences, published by Lentera Ilmu Nusantara. Review: Journal of Multidisciplinary in Social Sciences accommodates the publication of Multidisciplinary Research results in the field of Social Sciences conducted by Lecturers as a manifestation of the ...