<![CDATA[The purpose of this study was to determine the effect of service quality on customer satisfaction at the Motor Safari Workshop in Pelalawan Regency. To achieve this goal, a research was conducted using a sample of 89 people, using a simple random sampling method (accidental random sampling). The data analysis method used simple linear regression. Based on the results of the partial t-test test, it was obtained that Service Quality had a significant effect on customer satisfaction at the Safari Motor Workshop, this was proven based on the t-test found that t-count was greater than t-table (12,423 > 1,988). The value of R. Square (R2) of 0.640 (64%) explains that the service quality variable contributes to customer satisfaction at the Safari Motor Workshop by 64%. While the remaining 36% describes other independent variables that were not observed in this study]]>
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