International Journal of Economics (IJEC)
Vol. 4 No. 2 (2025): July-December

The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City

Syahputra, Denny (Unknown)
Dermawan, Rizky (Unknown)

Article Info

Publish Date
01 Dec 2025

Abstract

This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.

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Journal Info
International Journal of Economics (IJEC)
Website

Abbrev

ijec

Publisher

PT Inovasi Pratama Internasional

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and ...