Journal of Innovative and Creativity
Vol. 5 No. 3 (2025)

Pengaruh Digital Marketing dan Market Place terhadap Pendapatan Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Sorong

Maryen, Andrei (Unknown)
Sapari, Lili Sarce Joi (Unknown)
Wattimury, Felikss Domss (Unknown)

Article Info

Publish Date
05 Dec 2025

Abstract

Sorong City has a large number of MSMEs (Micro, Small, and Medium Enterprises) and is growing rapidly. The number of MSMEs in Sorong City is 50 (data source from Bank Indonesia, 2023). The dominant types of businesses are culinary, service, and manufacturing businesses. However, we can still see the existence of established MSMEs struggling to survive. The purpose of this study was to determine the influence of digital marketing and marketplaces on MSME revenues in Sorong City. The research used descriptive quantitative analysis techniques using SPPS software. The results showed that MSME revenues in Sorong City were not significantly impacted by digital marketing and marketplaces.

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...