BIMBINGAN MARINASI DAN OTAK-OTAK IKAN UPAYA NILAI TAMBAH DAN PEMBERDAYAAN MASYARAKAT PESISIR DI KELURAHAN TONDONGGEU

Nur Asizah, Nur Asizah
Daeng Siang, Roslinda
Nur Afiat, Muhammad
Ilyas, Ilyas
Muslim, Caesar
Tajuddin, Tajuddin

Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka

Coastal communities at Tondonggeu Village face limitations in post-harvest fish processing, resulting in low added value for seafood products. To address this, this community service program provided training in marinated fish and fish otak-otak processing technology, business management mentoring, and digital marketing strategies. A total of 30 participants (90% women) participated in the practical and theoretical training. Evaluation using a Likert-based questionnaire (1–5) showed an average score of 4.1 for the training implementation, and participants reported significant improvements in technical skills, hygiene understanding, and entrepreneurial motivation. These results indicate that a participatory and capacity-based approach can strengthen local economic empowerment and support the formation of small businesses based on fishery products. Further mentoring for packaging, business licensing, and marketing expansion is recommended.