Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202

Pemberdayaan UMKM Desa Tambakan melalui Olahan Nugget Udang Keju dan Pemasaran Digital: Pengabdian

Izah, Nikmatul (Unknown)
Sholiha, Illiyatus (Unknown)
Alfand, Mochammad Fitrah (Unknown)



Article Info

Publish Date
03 Dec 2025

Abstract

This community service activity aims to improve the technical skills and digital literacy of PKK women in Tambakan Village, Bangil District, Pasuruan Regency, through training in processing cheese shrimp nuggets and digital marketing socialization. The program was held on July 18, 2025 by involving 38 participants using a community-based participatory approach. The training includes shrimp cleaning, ingredient mixing, dough formation, and frying, while marketing socialization includes the use of Instagram, Shopee, and Canva. The results of the activity showed that 89.5% of participants understood the production process, 81.6% were interested in starting a home business, and 76.3% were interested in marketing products online. This program has succeeded in improving production and marketing skills while opening up opportunities for the development of a maritime economy based on local potential. This activity proves that the collaboration of training on processed pond products and digital literacy can be an effective strategy in empowering village MSMEs in a sustainable manner.

Copyrights © 2025






Journal Info

Abbrev

jerkin

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal ...