Digitalisasi UMKM Sebagai Strategi Naik Kelas: Studi Kasus Rumah Tahu dan Tempe Bu Ratni: Penelitian

Milcha Handayani Tammubua (Universitas Terbuka)
Victor Pattiasina (Universitas Yapis Papua)
Nur Fadillah indah P (Universitas Terbuka)
Wa Ode Maharani (Universitas Terbuka)
Resa Iriani (Universitas Terbuka)
Mathilda Adolfina Gebze (Universitas Terbuka)
Rahel Ta’dung (Universitas Terbuka)
Bunga Dahlia (Universitas Terbuka)
Muji Lestari (Universitas Terbuka)
Nurul Ana Mutmainnah (Universitas Terbuka)

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202

This study aims to analyze the impact of digitalization on the management of the Bu Ratni Tofu and Tempe House MSME. The program was implemented through several stages, including observation, needs analysis, training, mentoring, and evaluation. The results showed that before the program was implemented, the Bu Ratni Tofu and Tempe House MSME did not have structured financial records, did not use digital payment methods, and did not utilize technology-based promotional media. Through training and mentoring, there was a significant increase in the implementation of simple bookkeeping, the adoption of QRIS as a means of digital payment transactions, and the use of social media as a promotional tool. Digitalization has been proven to improve financial literacy, simplify transactions, expand promotional reach, and drive increased sales. Thus, the digitalization program has proven effective in encouraging MSMEs to grow and move up a class in the modern business era.