This study aims to qualitatively analyze the transformation of learning in primary schools through the implementation of Digital Media Essemblr Edu. The background of this research is based on a paradigm shift in education in the digital era that demands innovation in the teaching and learning process. With a case study approach, this study explores how the use of Essemblr Edu affects teachers ' pedagogical practices, student engagement, and the learning atmosphere in the primary school environment. Data was collected through classroom observation, in-depth interviews with teachers and students, and analysis of curriculum documents and lesson plans. The results showed that the implementation of Essemblr Edu triggered significant transformations that include: increased motivation and active participation of students, personalization of learning experiences through interactive features, and adaptation of teachers ' teaching strategies towards a more facilitative approach. Nevertheless, challenges related to infrastructure and technological adaptation capacity of teachers were also identified. The implications of this study affirm Essemblr Edu's potential as a catalyst for positive change in learning in primary schools, while stressing the importance of comprehensive support for the sustainability of digital innovation.
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