<![CDATA[This study aims to analyze how the Instagram account @inspira.sien plays a role in encouraging online self-disclosure among chronic disease fighters through the presentation of educational, informational, entertainment, and collaborative content. Using a qualitative approach with content analysis and in-depth interviews with five active followers, this study found that entertainment content was the most dominant type of content and had the highest engagement rate of 365.66%, followed by informational, educational, and collaborative content. The results show that light-hearted content that is relevant to the audience's personal experiences is more effective in encouraging emotional engagement and self-disclosure in the comments section. Factors that contribute to self-disclosure include comfort, personality, trust, intimacy, reciprocity, anonymity, gender, and culture. Positive responses from the community and admin @inspira.sien reinforce a sense of acceptance, safety, and motivation to share. This study confirms that social media can be a safe and supportive space for people with chronic illnesses to express themselves, reduce social stigma, and improve mental well-being through online emotional support.]]>
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