Jurnal Bisnis dan Manajemen (JURBISMAN)
Vol. 3 No. 4 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)

The Dynamics Of Students' Decisions In Palembang In Buying Local Clothes Amid The Dominance Of Imported Clothes, Reviewed From The Lifestyle Expected Value Perspective Price Perception

Hamid Halin (Unknown)
Nandan Limakrisna (Unknown)
Agus Setyo Pranowo (Unknown)

Article Info

Publish Date
12 Dec 2025

Abstract

This study aims to examine the influence of Lifestyle, Expected Value, and Price Perception on Purchasing Decisions. Data were collected from 366 student respondents in Palembang and analyzed using Structural Equation Modeling (SEM). The results showed that all three independent variables (Lifestyle, Expected Value, and Price Perception) had a positive influence on Purchasing Decisions. This finding confirms that in the context of purchasing local fashion products, price and value factors must be managed by strengthening brand image first.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Bisnis dan Manajemen (JURBISMAN)
Website

Abbrev

jurbisman

Publisher

Penerbit dan Percetakan CV. Picmotiv

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Bisnis dan Manajemen (JURBISMAN) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemasaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. Jurnal ...