Journal of Social Science
Vol. 5 No. 3 (2024): Journal of Social Science

RETRACTED: The Role of Customer Satisfaction in Mediating The Effect of Service Quality and Price Perception on Word of Mouth

Hidayatun Ni’mah (Faculty of Economics and Business, Universitas Nasional)
elwisam elwisam (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Management Study Program, Faculty of Economics and Business, National University Jakarta)

Article Info

Publish Date
13 Feb 2024

Abstract

This study aims to analyze the Role of Customer Satisfaction in mediating the influence of Service Quality and Price Perception on Word of Mouth in Central Travels Jakarta. This study used primary data by distributing questionnaires as many as 100 respondents. The data were analyzed using Structural Equation Modeling analysis using AMOS version 22 program. Based on the results of the study, it shows that the variables of Service Quality and Price Perception not only directly affect Word of Mouth, but Service Quality and Price Perception also affect indirectly.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...