Journal of Social Science
Vol. 5 No. 3 (2024): Journal of Social Science

RETRACTED: RETRACTED: The Influence Of Product Quality, Promotion, And Lifestyle On Metro Department Store Pondok Indah Consumer Purchasing Decisions

Dhea Khoyrunnisa (Faculty of Economics and Business, Universitas Nasional)
elwisam elwisam (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Management Study Program, Faculty of Economics and Business, National University Jakarta)

Article Info

Publish Date
13 Feb 2024

Abstract

This study aims to analyze the Effect of Product Quality, Promotion, and Lifestyle, on the Purchasing Decisions of Metro Department Store Pondok Indah Mall Consumers. This study used primary data by distributing questionnaires as many as 100 respondents. Data analysis using Multiple Linear Regression analysis. The results of the study showed that the variables of Product Quality, Promotion, and Lifestyle had a positive and significant effect on Purchasing Decisions.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...