Journal of Social Science
Vol. 5 No. 3 (2024): Journal of Social Science

RETRACTED: The Influence of Product Quality and Service Quality on Customer Satisfaction Dunkin' Donuts South Jakarta

Estela Septianty (Faculty of Economics and Business, Universitas Nasional, Jakarta)
Elwisam Elwisam (Faculty of Economics and Business, Universitas Nasional, Jakarta)
Kumba Digdowiseiso (Management Study Program, Faculty of Economics and Business, National University Jakarta)

Article Info

Publish Date
15 Feb 2024

Abstract

This study aims to analyze the effect of product quality and service quality on customer satisfaction at Dunkin' Donuts South Jakarta. The results of this study using primary data in the form of a questionnaire with descriptive and inferential analysis methods. The population in this study is an unlimited population and the sample of this study were 100 respondents. The results of the study state that product quality has a significant and positive effect on customer satisfaction. Service quality has a significant and positive effect on customer satisfaction. Product quality and service have a significant and positive effect on customer satisfaction.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...